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Case Studies

Shunji Matsuo Singapore

Issue

Distinct and niche innovative hair salon Shunji Matsui was recognised as at the cutting edge of hair design and technology. However they had no online visibility to reach out to new clients despite numerous attempts to implement an online marketing campaign.

Solution

Seo.edu.sg put their numerous workshops into practice and employed a successful online marketing strategy to Shunji Matsui’s website. Through a tailored and consistent SEO strategy Shunji Matsui gained increased visibility online. In addition, and their brand awareness was significantly boosted.

Result

Not only are they the acknowledged leaders of their field, but they uphold this reputation with their online reputation. They are now on the first page search engine results page rankings consistently. This has resulted in increased conversion rates leading to ultimately greater profit margins.

My Baby Gift

Issue

Finding a gap in the market, the problem from the outset was to establish My Baby Gift as the leader immediately in their niche market with unique product. They immediately had to appear reliable and establish themselves a monopoly.

Solution

Seo.edu.sg used their understanding of online branding to create continuity across all marketing collaterals and a defined brand concept. Only once implementing could the solid SEO strategy see measurable effects.

Result

My Baby Gift not only has the monopoly of their market but remains consistently on the first page of search engine results pages. As a result, they are continuing to see growth and expansion today.

Pita Pan

Issue

They were new to Singapore and distinct with their concept of a relaxed vegetarian dining experience. Their problem was that they were unknown to the Singapore market. They had to present themselves as an option for the masses as a healthy, fast alternative.

Solution

Seo.edu.sg worked hand in hand with Pita Pan to decide on the brand’s direction and online marketing strategy. In particular, Social Media Marketing was utilised to a great extent to convey promotions and to connect with new potential customers on a personal level.

Result

Pita Pan has expanded to a second outlet in Singapore, and also has opened a branch in Macau. This is a reflection of their success with engaging and connecting with new customers through their online marketing strategy and converting interest into repeated sales. They continue to experience local growth in Singapore.