Distinct and niche innovative hair salon Shunji Matsui was recognised as at the cutting edge of hair design and technology. However they had no online visibility to reach out to new clients despite numerous attempts to implement an online marketing campaign.
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Not only are they the acknowledged leaders of their field, but they uphold this reputation with their online reputation. They are now on the first page search engine results page rankings consistently. This has resulted in increased conversion rates leading to ultimately greater profit margins.
Finding a gap in the market, the problem from the outset was to establish My Baby Gift as the leader immediately in their niche market with unique product. They immediately had to appear reliable and establish themselves a monopoly.
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My Baby Gift not only has the monopoly of their market but remains consistently on the first page of search engine results pages. As a result, they are continuing to see growth and expansion today.
They were new to Singapore and distinct with their concept of a relaxed vegetarian dining experience. Their problem was that they were unknown to the Singapore market. They had to present themselves as an option for the masses as a healthy, fast alternative.
Seo.edu.sg worked hand in hand with Pita Pan to decide on the brand’s direction and online marketing strategy. In particular, Social Media Marketing was utilised to a great extent to convey promotions and to connect with new potential customers on a personal level.
Pita Pan has expanded to a second outlet in Singapore, and also has opened a branch in Macau. This is a reflection of their success with engaging and connecting with new customers through their online marketing strategy and converting interest into repeated sales. They continue to experience local growth in Singapore.