The phrase content is king has been said so many times that people do not take time to understand what it really means. When dealing with search engine optimization, understanding the importance of content is vital. Content plays a paramount role in SEO and understanding its place will help you when coming up with marketing strategies for your website.
Google is undoubtedly the primary search engine today. Therefore, understanding how it works will help us determine the role of content in Search Engine Optimisation. Google has a large following because users trust the method it uses to rank pages. Searchers trust that the results that Google gives them when they search for information is in order of relevancy. The truth is that what most users are looking for whenthey search online is content/information.
People search the internet for information. This information is in form of content. The content can be in form of blogs, articles or even videos on a website. Users search for content using keywords and search strings. If you have content that matches what searchers are looking for then Google will direct them to your website. This seems easy but it is not always that easy because of the algorithms that Google use to rank websites.
Google wants searchers to have a great experience by getting what they need from their search engine. Their search algorithms are aimed at ensuring that only quality content is displayed on the first page of their search engine. This means that you cannot just put any content on your website and expect to get excellent ranking for your website.
Organic search marketing training like what seo.edu.sg offers strives to train you to deduce what users arelooking for in terms of content. We will also train you to come up with quality content that will rank well on Google as well many other SEO aspects.
The question therefore is, ‘what does Google look for in content’? The algorithms are designed to look forrelevant and unique content. Google keeps on updating its algorithms to ensure that only quality, engaging and well-presented content gets ‘served’ on their platform.
Some people hire SEO copywriters to come up with unique content for their websites. However, if you have training from us, we will teach you the art of creating content that Google loves. We will ensure that you come up with quality, relevant and well researched content that engages your readers and eventually gets shared online helping you get all those precious organic backlinks.